While everyone is focused on “stopping the scroll” now is the time to remember to keep “turning heads”. Reality is the new virtual reality! Take advantage of the full spectrum of sensory experiences to get your message across and send ripples or shockwaves across the social seismic system!
Destination Campbell River brought the beach to the peeps
Recognizing that beach fires are a cherished activity for Campbell River locals and the First Nations people that have lived in the area for centuries, there was a huge opportunity to bring that experience to visitors even if they were in the town square, nearby campgrounds or local hotel.
The Beach Fire Sessions but warm, music, games, storytelling and S’mores all on the back of a mini truck and brought the Campbell River experience on the road.