My marketing and branding company COFFEE was excited to get the nod to create the logo for Ucluelet Brewing Co. – BC’s newest craft brewery (slated to open early 2020).
A Brand Blueprint – Ucluelet Brewing Co.
A lot of thought went into ensuring the UBC logo maintained the same level of craftsmanship as Ucluelet Brewing Co’s beers. At the foundation is the large anchor reflecting the brewery’s rock-steady place as a community meeting place. When you visit the brewery, look for the large iron anchor on-site which inspired the design.
The anchor’s stock, shank and eye resemble a friend waiting with outstretched arms to greet you with a warm embrace perhaps after a rough day on the water… or in the office. Taken as a whole the symbolism embodies Ucluelet’s balance between adventure on the open ocean and the safe habour of home.
A wild and welcoming story well told
Considerable effort and strategy went into subtly customizing a maritime inspired typeface to improve scale-ability/legibility while creating subtle references to waves/wind-whipped trees, whale/mermaid tails, kraken tentacles/barley sheaths and the overall magic of brewing/maritime lore. Curvatures in the letter forms mirror those in the anchor shape and other elements. This type-face is one of a kind, you won’t see it in the latest free font kit or subsequently all across Instagram.
Purpose built for merchandise and signage
Meant to be displayed vertically as well as horizontally – the wordmark was tailored to work on the brewery’s distinct trapezoid windows and ideally the prominent church steeple.
What’s in a U? A lot when “ur” Ucluelet Brewing Co.!
Can you spot the hidden pint glass in the negative space of the iconic “U”? The solitary “U” logo treatment distills everything mentioned above into one icon – stability and security, maritime lore and a well-crafted pint to welcome you join friends on the wild West Coast. What would a brewery logo be without a beer reference right?
COFFEE Business Stimulus provides business strategy, communications and branding for a digital world. We put our hearts and minds into solutions for tourism, hospitality and fashion brands. Creating your brand is why we get up in the morning.
Contact us for a free COFFEE consultation. Let’s get good things brewing.