Hulk smash! Why is there no good Brand Positioning Chart image on web!?!
While it is a great time to be an entrepreneur with almost every visual asset you need can be found quickly through a Google Search, a great example of a brand positioning chart is not one of them. As I was searching for one to use with my COFFEE Business Stimulus clients I found it to be as elusive as a cagey super villain. So I decided engage the help of a few super friends to do my part to make the internet a better place and upload one here.
Tied closely to another mythical marketing tool – Origin Story – Positioning is the most essential part of any brand strategy. Are you clear where you fit in and how you can soar above your competition? Your origin story is the unique set of circumstances and choices that lead to your super powers (a combination of skills and attributes) that few others have.
If you would like a higher resolution version please reach out in the comments.