Happy new year to everyone and especially those of you marketing tourism businesses!
Having worked with over 100 tourism businesses I know two things to be true, you all work incredibly hard, and since time and money is limited, you need the Social Media marketing tactics that deliver big bang for little buck. For that reason I focus my advice into actionable and high potency hacks. Feeling revved up to hit your marketing goals this year? Start here!
Two Tasty Tips for Online/Social Ad Targeting
I had a lot of delicious treats over the holidays and hope you did too. I did not however have any Oreo cookies and it shows. They are on my mind so this post packs a two part punch on social ad targeting tips for travel businesses. Thanks to Claude Faerden from kananaskisoutfitters.com for the inspiration! Check him out when you are in Canmore, Alberta, Canada!
- Promote your experience to only the people travelling near your location.Targeted Facebook ads are the most flexible and accessible advertising opportunities for tourism businesses. Best of all for tourism businesses, with advanced (but still simple) targeting you can promote your experience to the people that match your exact desired demographic AND are currently visiting your destination. If your product or service can be bought with limited lead time, there is a clear benefit to targeting your ads to people that are logging-in near your place of businesses. Facebook’s”Travelling-In” location targeting effectively lets you remove all local Facebook users from your ad audience. Leaving you with only visitors/recent arrivals! This technique is extremely effective for hotels, restaurants, rental and tour businesses.
- Put your posts in front of past customers AND people JUST LIKE THEM on Facebook!
Who better to put your paid ads and promoted content in front of than people that have done business with your before? No one… except maybe new people that are the same age, live in the same place and have the same interests as your past customers. If you have a mailing list of at least 1,000 people (even if you don’t use it) can can easily create a custom audience for you paid social content and extend it to thousands of new potential visitors just like theme. This is the number one tactic I recommend to anyone looking to experiment with targeted Facebook advertising. The cleaner and more current your email list the better. Consider excluding emails you know don’t represent your target customer.
There is more free help where this came from.
Salivating at the thought of these tasty tactical treats? Take advantage of free practical tourism marketing advice. Drop me a line for a 15 minute coaching call. The more people I help the better I get, so reach out we’ll both learn something!
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